Blog

Importance of Hiring an Exhibition Booth Designer | INDORSE

Events are an integral part of a corporate firm’s life. From visitors enquiring about your brand’s products, or your sales agents walking around with flyers, it is a glimpse of what your firm does in its daily operations.

The events industry is on a growth path to cross around Rs. 10,000 crores by 2021. Even though a lot of interactions have moved online, the backbone will still remain as to how clients promote their products or services, or how your audience come across your brand and engage with it.

That is where the exhibition booth design comes into the picture.  The only difference between how you dream the booth should look like and what is actually delivered depends on the kind of booth designer and stall designing company you choose.

Over the years, stall designing and fabrication have developed through advanced technology, to create a variety of designs to suit multiple marketing and brand awareness goals.

Here’s why sticking to a reputed booth designer and also a good stall designing company has real benefits for creating a lasting impression on your potential clients:

1. Experienced Designers Exceed Expectations

  • The marketing team comes with expectations on how to position the brand, align with the year’s marketing message, and use the booth resources to target the exact audience for maximum benefit.
  •  
  • Experienced designers with a background of good stall designing course must become brand partners by combining with the marketing team’s efforts, and co-creating the space.
  •  
  • The designers should be able to understand and share blueprints of good exhibition booth designs, stall designing and fabrication techniques and educating marketing teams about what designs will pull the maximum crowd.
  •  
  • A reputed booth designer and stall designing company may also give a glimpse into what worked for one of the competitors. Such designers become lifelong event partners and drive healthy business for clients.
  •  

2. Making Your Brand Unique

  • While this might be implied for every brand looking to market itself, brands can sometimes give general instructions especially the ones who have not done a reputed stall designing course.
  •  
  • In marketing, the rulebook is usually empty: brands can adopt a mixture of innovative practices to catch their customer’s attention and have the sales agents take over discussions.
  •  
  • In our years of offering exhibition booth design and stall designing fabrication to a number of clients, we have always offered different ideas to create booth architecture that makes visitors in the area turn their heads.
  •  
  • We work towards the prospects noticing interesting features at the booth, like rotating LED lights, engaging technology, arenas showcasing brand products etc.
  •  
  • We also do a detailed analysis of how your competitors have built their booths especially at trade fairs in India. This allows better-informed decisions to be taken.
  •  

3. Using Creativity to Meet Your Event Goals

  • By being creative and hiring a good stall designing company, it can help you get on top amongst your product divisions. A good display can really attract potential customers.
  •  
  • Using an ample amount of creativity can give you enough leads for your sales team to convert.
  •  
  • The potential for thinking out of the box is limitless, and designers like us devote most of the time in planning, ideating, brainstorming with multiple client teams to arrive at the most impactful ways of promoting the brand at trade fairs in India.
  •  

4. Customizations to Match Your Brand Personality

  • While focusing on standing out and being creative is vital, marketing the event in a public space involves following specific brand guidelines and aligning with current marketing standards to achieve multiple goals.
  •  
  • Brand positioning is a key element that marketers will want to narrow down. Booth vendors must be able to express this differentiation through customized versions of their creative ideas or other artistic forms.
  •  
  • A lot of review and research takes place in order to maximize the prospects at a certain event. This especially happens during trade fairs in India.
  •  
  • The idea behind customizations is to convey the brand’s personality and deliver on the promises made.
  •  
  • Given visitors would see many booths, it is imperative to customize and deliver the promise of the brand as soon as the visitor chances upon your stall.
  •  

5. Adherence to SLAs – Promise of Quality and Timelines

  • Multiple discussions amongst numerous designers take place in full swing, especially when a designer or a stall designing company is on board.
  •  
  • Well-known booth designers have reached considerable scale not just because of the products delivered or their quality-leadership, but also due to their underlying discipline and following time frames.

In this industry, there are no chances of error. Reputed vendors with a background of good stall designing course, display excellence in all aspects related to service, delivery, quality assurance, and stakeholder coordination. This is possible by improving these parameters over the years.

Today, exhibitors are not well aware of the possibilities of exhibition stand designs due to reasons like:

  1. Lack of awareness.
  2. Merging with low-reputed design agencies.
  3. Confusion when multiple vendors target them without a personalized understanding of their requirements.

It is always good to consult with trade associations that have experience with trade fairs in India. These companies usually share unbiased advice on reputed booth designers and also come with great word of mouth and client testimonials.

Regardless of where you choose your booth at the exhibition floor, or even if you are on low-budget, well-regarded booth designers can innovate and create appealing solutions so your brand can stand out, even if it means custom designing a small portion of the booth to attract visitors.

Indorse has a distinguished client list that trusts us for all their major events. Drop a line to let us know how we could position you better at your next event.

Author


Avatar